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Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels....
... All the scrambling often means core skills are overlooked. In fact, one of the easiest things a company can do to improve online marketing performance is to stop sucking at the basics. When it comes to optimizing for search and social media, well implemented basics are as good for search engines and social networks as they are for your customer’s user experience. Here are a 8 fundamentals worth applying to your organization’s daily content creation, amplification and optimization process....
Lee Odden's SEO advice is always worth noting.