Public Relations & Social Marketing Insight

A guide to understanding your customers and how your product meets their needs.... The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly. "We often overestimate the market size, and in many cases there may not be one at all," says Robert Hisrich, director of the Walker Center for Global Entrepreneurship at the Thunderbird School of Global Management in Glendale, Ariz. Here are 10 great questions that can help you determine whether you have a target market and what it is...