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Scoop.it!
This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers. 
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Scoop.it!
What brands generated the most positive and active social conversation in 2012?
To find out, we built this interactive brand ranking application using Social Radar, Infegy’s market leading consumer research and analytics platform. Social Radar gathers billions of brand conversations in real time from all over the Web and processes them using an advanced content analysis platform. Using the API, we tracked and analyzed conversation content, volume and sentiment surrounding some of the top brands in the world. Using that information, we generated rankings based on the quantity and quality of conversation surrounding their brands, products and services....
Jeff Domansky's insight:
Really interesting stats, sentiment analysis, demographics for the top 50 social brands of 2012.
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Scoop.it!
Studies show that brands must craft custom blog content that is scaled to mobile devices.
Most organizations already implementing content marketing campaigns have their editorial calendars and ideas put into place for the first quarter of 2013, but certain trends might guide game plans for the remainder of the year.
According to the Content Marketing Institute, 43 percent of B2C brands and 33 percent of B2B organizations already distribute mobile content to reach prospective and current customers. Brands aren’t just developing mobile applications to engage with internet users, they’re optimizing branded content and social media content for smaller screens.
According to a report from Alliance for Audited Media, 2013 will be the first year where nearly 100 percent of publishers will format their content for mobile devices....
Jeff Domansky's insight:
Let's hope YOUR company is mobile-ready too...That would be your customer and competitors down the road in front of you...
Scoop.it!
This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing....
Jeff Domansky's insight:
Here's an interesting info graphic that features tips for various social media channels.
Martin (Marty) Smith's curator insight,
January 16, 2013 9:59 PM
Such great "sell the C level" stats here I hardly know where to begin. My favorite stat from this excellent Visual.ly Infographic is companies with 51 blog posts ore more get 77% more inbound leads. Think content marketing isn't important? Let me know how that Luddite thing works out for you. Be sure to send a postcard (lol). |
This is absolutely essential reading for PR, marketing and social media pros. 10/10