Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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You’re doing it wrong! Businesses not meeting customers on their own turf online

You’re doing it wrong! Businesses not meeting customers on their own turf online | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingmag.com.au - April 9, 2013 3:04 AM

...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.

 

The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....

Jeff Domansky's insight:

Sobering research study for marketers of all kinds...

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Inc. 500: LinkedIn Replaces Facebook as Top Social Tool | MarketingProfs

Inc. 500: LinkedIn Replaces Facebook as Top Social Tool | MarketingProfs | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - February 27, 2013 3:53 PM

LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.

 

More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012....

 

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20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - March 21, 2013 11:38 AM

Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking. Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page.

 

This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. But not all calls-to-action are effective at converting your visitors. And because we've worked with so many marketers over the years, we've seen our fair share of lackluster and underperforming CTAs in our day.

 

So to help you get a handle on some of the most critical CTA best practices, this post -- and the accompanying SlideShare -- will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn't) with CTAs....

Jeff Domansky's insight:

Must-read... See. That's a call to action. ;-) 

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Two Pens's curator insight, March 21, 2013 12:53 PM

Good tip here: don't link your Call to Action (CTA) back to your home page; link back to a dedicated landing page that restates the offer and reminds the clicker why they clicked. Same principle as restating the offer in a direct marketing package.
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