Public Relations & Social Marketing Insight

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement.

Before launching the digital audit it’s important to establish basic criteria with respect to rating status, structure and performance. To help guide next steps set up a simple decision filter that will aid in prioritizing your findings. One simple way to do this is to assign a color coding systems as follows...

Check out the new Definitive Guide to Social Marketing. Discover how to add social to every marketing activity to drive buyer engagement, new business, and revenue.

In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today’s marketers need to become adept at integrating social into their existing marketing programs and strategies. You have to do more than social media. You have to do social marketing. Our brand new Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download our guide and learn how...

[If you're looking for a guide to social marketing or a quick refresher, this guide from Marketo is for you; social channels, measurement, tubes and much more. Requires registration for free guide. ~ Jeff]