Public Relations & Social Marketing Insight

In the introduction of the iPad Air 2 Apple presentation designers created a great example of using a simple visual to tell a complex story.

Some people might use the excuse, “We use PowerPoint in my company and it’s not as elegant as Apple Keynote.” Maybe it’s the story—or a lack of one—that’s the problem!

I asked Cory to re-create the Apple pencil slide a second time in PowerPoint. You can see it here. It’s simple and clean. Corporate America doesn’t have a PowerPoint problem; it has a storytelling problem.  Learn to tell a story and use visual comparisons to bring the story alive....

... As anyone who has studied in the fine art of Giving Presentations That Aren’t Horrible can tell you, the first step in giving an engaging talk is getting the hell away from your computer. You want to talk with your audience, not at your laptop.

That means using a remote control. And using a remote control, of course, means stepping into a world of pain. Oh, you’re using someone else’s laptop at the last minute? Better track down some compatible USB drivers and hope that they don’t explode in your face. Oh, you forgot to swap out the batteries with fresh ones? Hope you didn’t want to go past the third slide.

Presefy wants to kill off the uni-purpose remote control, instead pushing the responsibility of steering to your smartphone. But here’s the special twist: because it’s all done through the browser, no special drivers or apps are required. Here’s how it works...