Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What Excites You About Digital Ubiquity? | Greg Verdino

What Excites You About Digital Ubiquity? | Greg Verdino | Public Relations & Social Marketing Insight | Scoop.it

If you’re in this line of work you can hardly open a business, technology or marketing trade, peruse your favorite site, or scan your Twitter stream without seeing some mention of the transformational changes being driven by hyperconnectivity. And despite all that, here’s a reality so surprising as to be staggering — 99% of our world is not connected yet… That’s all about to change. By various estimates, somewhere between 40 and 50 billion things will be connected to the internet (and each other) by 2020. And while that’s enough to get the gears spinning for the technologists among us, the human implications are just as enormous (actually, more so). Because of course, hyperconnectivity isn’t just about networking device-to-device but also person-to-device and ultimately person-to-person. When you take all of the possible combinations into account, technology expert Thomas Koulopoulos (in his recent bookCloud Surfing) envisions a potential 4.9 sextillion connections. Now this is getting interesting…

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Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday | VB News

Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday | VB News | Public Relations & Social Marketing Insight | Scoop.it
There are good times to start social media marketing campaigns, and there are absolutely horrible why-on-earth-would-you-choose-that times. How's a savvy online marketer to know which is which?

 

YesMail Interactive ran a comprehensive three-month study of consumer social engagement with online campaigns for 20 major retails brands, including Abercrombie & Fitch, The Gap, Ralph Lauren, American Eagle, J Crew, and Forever 21. It discovered some astonishing insights which it’s sharing with the world … such as why Tuesday is such a great day to kick off a campaign....

 

[Not jusy best day but also very valuable strategic insight for PR 2.0 and marketing strategists. - JD]

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The Less-Is-Best Approach to Innovation | Harvard Business Review

The Less-Is-Best Approach to Innovation | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it
Elminate the excess -- from your products, your organization and your own mind.

 

In our world of excess everything, savvy innovators realize that less is actually best. They know that delivering a memorable and meaningful experience hinges on user engagement, which is best achieved through a subtractive approach. Anything excessive, confusing or wasteful is intelligently and cleverly removed, or never added in the first place.

 

Over the past six years I've looked at more than 2,000 ideas — products, services, processes and strategies. Those that achieved the maximum effect with an elegant, minimalist approach all had a few common characteristics....

 

[Quick read, great advice from Matthew May. ~ Jeff]

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