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Scoop.it!
This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! 
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Scoop.it!
What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping emodern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...
Jeff Domansky's insight:
Interesting research into the minds of consumers and what they want from technology. Good read for marketers.
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Scoop.it!
Most people shopping for clothes will want to seek the approval of someone before making the purchase. Sales assistants are the easiest option for a second opinion, but they have a motive - which is to sell as many garments to as many customers as possible - and so for that objective, partisan and impartial opinion, consumers are turning to taking selfies in changing rooms, aka the chelfie, and asking their friends and acquaintances. According to a recent survey, chelfie posts on Twitter have doubled in the last three months. The same survey also found that both men and women are adopting this new shopping habit. Shopping behaviour may have changed in the last decade, but impulse shopping is not one of them. Women need an average of at least three likes before they buy, while men wait for at least four....
Jeff Domansky's insight:
Meet Chelfie: The New Changing Room Selfie. Trendy.
Scoop.it!
The selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”? The AP recently reported on the growing trend of group selfies.“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal....
Jeff Domansky's insight:
Marketing alert. Here they come the "usies".
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Mark Schaefer provides a superb list of fresh new "megatrends". His post is recommended reading for marketers, bloggers and PR pros! 10/10