Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Typography Affects ConversionsConversions | Quick Sprout

How Typography Affects ConversionsConversions  | Quick Sprout | Public Relations & Social Marketing Insight | Scoop.it

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?


Although those elements do affect conversions, what about other design aspects such as typography?


I know what you are thinking. How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville....

Jeff Domansky's insight:

Typography affects conversion? Who knew?

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20 excellent contact pages | Webdesigner Depot

20 excellent contact pages | Webdesigner Depot | Public Relations & Social Marketing Insight | Scoop.it

...For some, this is that last page on the site map where you just throw a bunch of information. You can leave it up to the person to decide how they want to contact you and what they want to contact you about. For others, this is the last attempt to get your potential customer to give you their business. The contact page is much more important than many give it credit. Many basic websites just throw some numbers and e-mails up and move along. But in most cases, this is the page your customer sees before they decide they want you on their project. Or before they decide they want to visit you to purchase your product. It’s extremely important to make sure your contact page delivers in the best way possible. It can be a tricky thing to handle, so today, we’ve gathered 20 sites with great contact pages and forms to give you a bit of a creative boost....

Jeff Domansky's insight:

Fresh thinking on Contact Page design and purpose.

KADRI Nassim's curator insight, November 18, 2016 4:16 AM

Fresh thinking on Contact Page design and purpose.

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6 'About Us' Pages That Are Probably Better Than Yours

6 'About Us' Pages That Are Probably Better Than Yours | Public Relations & Social Marketing Insight | Scoop.it

If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

 

So how do you balance your remarkable content creation with your website design needs? Why, with your 'About Us' page, of course! For a remarkable 'About Us' page, all you need to do is figure out your company's unique identity, and then share it with the world....

Jeff Domansky's insight:

This post is all about your About page and how to get about getting better About pages. Kidding aside, seriously good tips..

Laura Brown's comment, May 17, 2013 11:11 AM
I've put time into my About pages. They may not be fancy with HTML code but I think they're pretty good.
Jeff Domansky's comment, May 17, 2013 4:43 PM
Hey Laura thanks for the Scoop. To me the most important thing is that your About page reflects your uniqueness.