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Throughout this year, we've seen a surge in wearable tech, to the point that it's even managed to eclipse smartphones and tablets (at least, in PR impact) at various electronic shows over the past few months.
However, there's certain care that needs to go into how it's being marketed, according to a new report titled "Wearables: 10 Insights on Device Adoption and Business Opportunities," compiled by eMarketer.
International Data Corporation's projections indicate that wearable device shipments will triple in number throughout the remainder of this year, with 19.2 billion units shipped worldwide. However, there are two things that keep the enthusiasm at bay....
When it comes to marketing wearable tech, execs should choose better engagement over interaction, according to a new report.