Public Relations & Social Marketing Insight

 Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution. It identifies consumers most likely to visit specific locations, then provides advertisers a guarantee they will only be charged per consumer visit. 

Working with Vizeum, Stella Artois is the first global brand to run a campaign using Blis Futures to drive customers into bars, increase engagement and incite consumers to purchase.Blis Futures uses machine learning and predictive analytics to group like data sets and identify patterns.

The solution builds audience segments based on their predicted conversion rates and indicates when and where to target this audience group to achieve the advertisers’ business objectives.

“At Stella, it’s a crucial part of our mission to keep innovating to better understand our customers. Part of that is harnessing new technologies to engage with them in new ways,” says Ali Humphrey, Brand Manager at Stella Artois. “Thanks to Blis Futures, we are now able to recognize how our audiences behave in the real-world as well as the digital one, allowing us to engage with them at the right moment and impacting their future purchase decisions.”...