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Analytical tools can get you the feel good numbers, but they’re also about more than that. They’re about incisive, actionable data that gives reliable feedback on your current campaigns and practical insights to inform your next one. Marketers who think they’ll only get ‘soft’ metrics out of the data either haven’t been using powerful enough analytics tools, or they haven’t been using them properly. Social media isn’t a baby anymore, it has grown into a vital channel with powerful analytics available that can help you find the money amongst the noise.
Intelligent use of social analytical tools means that there is absolutely nowhere for substandard marketing campaigns to hide. Spending on social analytics is expected to grow from $620 million in 2014 to $2.73 billion by 2019.
With a few clicks you can get all the lowdown on how your campaign is performing online, what’s making you the most money, and how to change it if necessary. The best marketers will use this information to streak ahead of their competition with campaigns that are on trend, responsive, and deftly efficient at delivering results that their CFOs cannot ignore. Here’s how you can join them....
Your CFO isn't interested in likes and follows. They need hard financial figures. Here are the social media metrics that will help you speak their language.