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Scoop.it!
We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data.
But creatives and data scientists can make uneasy bedfellows. It’s one thing to optimize media; it’s another to optimize the creative itself. As marketing increasingly becomes data-driven, how will this impact creativity?... 
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Scoop.it!
With the shift of the digital marketing industry from SEO to inbound marketing, crafting an effective earned media campaign is more important than ever. But there’s much more to earned media than planting articles all over the Internet – it takes time, research and finesse.
For brands who want to realize effective ROI, earned media can be the most efficient and cost-savvy way to reach their target audiences. I’ve been working on this guide from Digital Relevance, which covers earned media from an inbound marketing perspective, and gives marketers the tools and resources they need to craft an effective campaign especially for their target audiences, no matter where they hang out on the Internet....
Jeff Domansky's insight:
This is a really helpful look at the return on investment from inbound marketing and how to get better results.
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Scoop.it!
A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care?
Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention.
SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one.
If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....
Jeff Domansky's insight:
A helpful overview of inbound marketing and how to use it.
MTD's curator insight,
June 3, 2013 6:30 AM
Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 
Frédéric Pressac's curator insight,
March 10, 2015 6:20 AM
Frédéric Pressac Consultant Web Marketing Tel: 0678035284 Mail: thetafred@gmail.com
Scoop.it!
Say you have a business that relies on a local customer base, you want to rank high in search engines for local users, right? SEO is going to be integral to making that happen and, by implementing the following steps, you will be well on your way to being more visible to your local customers.
Local SEO isn’t about gaming the system; it’s more about convincing a robot (a search engine) that your site is the most relevant for users in a certain location who may want your products or services. Local SEO is a series of signposts that allow the robots to understand where you are in the world and what you're providing. It allows them to better rank your site according to the search terms the user enters.
In designing your site, you will still want to follow general SEO practices, for example, conducting keyword research into the most relevant search terms. On a technical level, your site will still need to meet best practices for crawls. But, to target a local audience, you will need to go even further....
Jeff Domansky's insight:
Really solid SEO tips designed to help you reach out to your local market.
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Data science: Are you a "Mad Man" or a "Math Man"? Tom Fishburne asks.