Public Relations & Social Marketing Insight

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data.

But creatives and data scientists can make uneasy bedfellows. It’s one thing to optimize media; it’s another to optimize the creative itself. As marketing increasingly becomes data-driven, how will this impact creativity?...

With the shift of the digital marketing industry from SEO to inbound marketing, crafting an effective earned media campaign is more important than ever. But there’s much more to earned media than planting articles all over the Internet – it takes time, research and finesse.

For brands who want to realize effective ROI, earned media can be the most efficient and cost-savvy way to reach their target audiences. I’ve been working on this guide from Digital Relevance, which covers earned media from an inbound marketing perspective, and gives marketers the tools and resources they need to craft an effective campaign especially for their target audiences, no matter where they hang out on the Internet....