Public Relations & Social Marketing Insight

“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing.

Think about all the structured, repetitive and rules based tasks you might do on a regular basis as part of your job as a marketer.

They are all open to being completed by an AI service. Not only could they be completed by a computer, but they could be done faster and with fewer errors. That could free marketers up to spend time on managing even more programs without additional staff.

Now, if you’re wondering what roles and tasks are at risk, Loren shared this list:

- Easily repeatable

- Data-centric

- Tasks that improve with learning

- Rules drive tasks

- Reporting

- Customer and segment analysis

- Campaign automation

- Media buying

- Campaign testing...