Public Relations & Social Marketing Insight

...Incorporating a “content readiness” workstream at the front end of a project can yield tremendous long-term business benefits. The planning stage for content is critical to move forward with an experience that exceeds user expectations and moves the business closer to its goals. That means understanding existing content, identifying missing ingredients, and building a new data model. This is the Holy Grail for content today. How can we plan for the presentation of content if we do not know on what device it might be rendered? Removing the presentation layer leaves some teams dumbfounded. We’ve been dependent on visualizing and formatting content to a singular or two-dimensional form for so long that thinking about it any other way is daunting. But the reality is we are already living in a platform agnostic world. And we’re behind our own evolution....

More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.

56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).

Website development (70.1 percent) and the ever-reliable email marketing (61.9 percent) were the top digital marketing priorities....

A list of 38 fantastic marketing blogs any marketer should add to their reading list. In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think?

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. But I'm always looking for new reading material! So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! I hope this gives you some new reading material to enjoy with your morning coffee....

With the proliferation of new platforms, expanded content needs and related marketing support, marketers can find social media overwhelming. The reality is that, done effectively, social media success can be achieved in an easy, straightforward manner.

Instead of spending time and resources developing an elaborate plan, start small and build your social media engagement slowly. The beauty of taking this approach is that it keeps your social media on track to achieve your business objectives without abandoning your process as soon as other activities and projects take priority.

9 easy steps for social media success in 2013

The objective is block your social media activity into bite size chunks so you don’t feel swamped....