Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 10 Must-Read Blogs for Conversion Optimizers and Content Marketers | Business 2 Community

The 10 Must-Read Blogs for Conversion Optimizers and Content Marketers | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Continuing with our series of educational resources for internet marketers (view our last post on 10 eBooks Internet Marketers Must Read in 2013), we’ve put together a list of our 10 favorite blogs. These are the blogs that share the latest research, thought leadership and best practices from some of today’s most respected marketers in landing page optimization, content marketing, search engine marketing and analytics.


Put these in your RSS reader and check them daily.Here’s the list...

Jeff Domansky's insight:

Useful resource including a few standards and several new blogs worth adding to your RSS reader.

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4 potholes everyone faces on the road to professional blogging | memeburn

4 potholes everyone faces on the road to professional blogging | memeburn | Public Relations & Social Marketing Insight | Scoop.it

...Towards the end of 2012, WordPress recorded more than 56.6-million blogs on its platform. That doesn’t include Blogger, Tumblr and a host of other blog platforms available.


So why do people blog? Some have an opinion they want to share, others simply enjoy writing and many are blogging because the digital marketing folk are telling them their business needs them to — search engine optimisation, being considered an expert in your field… there’s a variety of reasons they’ll tell you this a good idea.


Blogs beat traditional mainstream media in that there are no fast and hard rules governing them. Bloggers are free to express an honest and unedited opinion. Didn’t like the service you received at a restaurant? Absolutely horrified that the latest skin product you used left your neck in red patches? Well, blog about it.


Brands have realised that the readership of a blog is far more loyal than that of a magazine. Readers have a personal relationship with the blogger, they interact with them on other social media channels and therefore they trust them – far more than their copy of Car or Cosmo magazine. Their opinion matters and it only follows that their opinion sells.


The blogging bandwagon has taken off and it has hit a few potholes in the road....

Jeff Domansky's insight:

Blogging is back in style, and results are there if marketers do it right. Just watch out for the potholes.

FLBlogCon's curator insight, April 24, 2013 8:43 AM

What's your reason for blogging? Chances are, you are not alone.

FLBlogCon's comment, April 24, 2013 9:58 AM
We never knew blogging was out of style! ;)
Jeff Domansky's comment, April 24, 2013 1:38 PM
Totally agree FLBC. Blogging was never out of style, that child would disagree with you and me.
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Content Marketing For Business To Business (Infographic) | Business 2 Community

Content Marketing For Business To Business (Infographic) | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...
Linda Dap's curator insight, April 29, 2013 3:20 AM

De top 3 manieren om content te delen:

Social Media 87%

website articles 83%

email 78%

Martin (Marty) Smith's comment, April 29, 2013 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight, May 15, 2013 6:53 PM

The whole issue of content marketing leaves me a bit breathless.  What is it?  Where does it fit? What am I already doing that fits into the definition of Content Marketing?  What do I need to do differently that I am not doing now?  Questions. Questions. Questions. This infographic is a good starting point - a foundation