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Traditionally, news readers first picked a publication and then looked for headlines that interest them. Google changed that process with its computer-generated Google News site.
Google News aggregates headlines from many news sources, groups similar stories together and displays them according to each reader’s personalized interests. Articles are selected and ranked by computers that evaluate, among other things, how often and on what sites a story appears online.
Google News also ranks based on certain characteristics of news content such as freshness, location, relevance and diversity. Google’s Maile Ohye further explains how Google News works in this video. Google News provides 100,000 business opportunities to publishers every minute or 4 billion clicks each month. They also have 50,000 competing publishers and with competition this fierce everything that can give you an edge counts.
Here is a list of editorial tactics that journalists can employ to increase traffic from Google News....
Works for PR and marketing too...