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Stats indicate that while marketers know why they need to be active on social media, they don’t necessarily know how. Only 37 per cent think their Facebook efforts are effective – that’s barely more than one in three! Most are still unsure of social media best practice or how to develop effective strategies – creating a social strategy is still a major concern for 83 per cent of marketers.
Even more shockingly, only about one in four agreed they were even able to measure their social activities.It seems marketers are being social. They’re just not very good at it.We’re still destined for social success.There are, however, some positive indicators. Marketers have indicated at least 10 benefits of social media marketing – and the results aren’t half bad....
When it comes to social marketing and measurement, most marketers aren't measuring up.