Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile | Public Relations & Social Marketing Insight | Scoop.it
From m.adage.com - May 15, 2013 1:58 AM

...Among other things, baby-boomer marketers need to accept the fact that millennials have not inherited their parents' love for the "touch" of paper. They do not naturally go gaga over double-page spreads of either editorial or advertising in magazines. They do not feel compelled to seek their fashion and beauty direction from the magazines that served as bibles for older generations. Nor do millennials feel the need to park themselves in front of a TV at the time appointed for their favorite show, or even to watch TV on a TV at all. Millennials spend a huge amount of their lives online: on smartphones (59%), on tablets (35%) and on their laptops (70%). As of 2011, 91% of millennials are regular internet users, according to Forrester Research....

Jeff Domansky's insight:

Okay Boomer marketers. Listen up. Milllennials are different. Here's why that matters.

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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - May 13, 2013 3:43 AM

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site?

 

We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns.

 

You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk).

 

They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....

Jeff Domansky's insight:

Useful study that confirms several social media "truths."

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Jeff Domansky's comment, May 13, 2013 2:37 PM
Thanks all for comments and glad it was useful.
Val&co's curator insight, May 14, 2013 2:42 AM

Attention, pas transposable dans le contexte français
Done4USocialMedia's comment, May 15, 2013 4:39 AM
As a working Mom I find social media so valuable and ours are the best recommendations you could wish for.
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