Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Millennials make up a crucial group of consumers. 
Tom Pick's curator insight,
June 16, 2016 8:38 AM
What your brand stands for matters.
Sign up to comment
Scoop.it!
To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow. In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...
Jeff Domansky's insight:
If Millennials are part of your target market, you'll find some valuable insight and strategies here.
Jenifer Rettler's curator insight,
July 25, 2013 4:45 PM
Storytelling and understanding the values of the Millenial Generation will also be important in the future of Training and Education as well as in Marketing. |
Scoop.it!
The young girl in T-shirt and shorts paces up and down her dorm room, occasionally stopping to vault herself on top of the bunk bed and then back down again. For four days last month, Target live-streamed five YouTube personalities as they mused, joked, ate, slept and generally passed the time in makeshift dorm rooms outfitted with products sold by the Minneapolis-based retailer. Not quite commercial, not quite reality, Target's digital experiment, dubbed Bullseye University, represents its most ambitious attempt to penetrate the digital universe of college students. By scrolling over each room on BullseyeUniversity.com, viewers could also activate pop-up boxes that give information about the merchandise and links to purchasing them on Target.com. Brian Kelly, a retail consultant and former top marketing executive at Sears, says live-streaming Millennials interacting with Target products gives Bullseye University an air of relevance "that's not as creepy" as other voyeuristic projects....
Jeff Domansky's insight:
Shades of big brother is still an interesting social marketing case study and an innovative attempt to reach young consumers by Target.
|
Note the great point that the brands favored by millennials are those that engage them most on social media. A valuable marketing take away.