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Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.Therefore, here are five online marketing metrics you should be looking at every day....
This is a great article to read for anyone involved in any part of the marketing field. Not only does it give the five online metrics important to monitor when having a company website or blog, it explains why these metrics are necessary to take into consideration. The author explains the need to focus on how engaging one's articles or blogs are by how often guests return to the site, how often viewers become customers, how much guests click around to different parts of the site and more.
This article goes right along with my current internship. I deal with product descriptions and write blogs for my company. It has made me aware that I am not just writing this description or blog because my boss tells me to, but rather to engage our potential customers by making them love our site and want to come back again.
Never before has there been so much data accessible to marketers and website designers. The key is to understand what the important metrics are, what they are telling you and then taking the initiative to act and monitor the results. This article does a good job of highlighting some key website meterics and what to do about the results.