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Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....
Jeff Domansky's insight:
Need help convincing your boss or senior management about the value of social media? These 28 stats will help you. 
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Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.Therefore, here are five online marketing metrics you should be looking at every day....
Jeff Domansky's insight:
Really practical tips to help you monitor the things that matter in terms of online marketing ROI.
Sarah Bivens-PR's curator insight,
July 11, 2013 12:15 PM
This is a great article to read for anyone involved in any part of the marketing field. Not only does it give the five online metrics important to monitor when having a company website or blog, it explains why these metrics are necessary to take into consideration. The author explains the need to focus on how engaging one's articles or blogs are by how often guests return to the site, how often viewers become customers, how much guests click around to different parts of the site and more.
This article goes right along with my current internship. I deal with product descriptions and write blogs for my company. It has made me aware that I am not just writing this description or blog because my boss tells me to, but rather to engage our potential customers by making them love our site and want to come back again. 
Chris Agro's curator insight,
July 12, 2013 9:43 AM
Never before has there been so much data accessible to marketers and website designers. The key is to understand what the important metrics are, what they are telling you and then taking the initiative to act and monitor the results. This article does a good job of highlighting some key website meterics and what to do about the results.
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Secrets to millennial marketing success? ... Fromm recommends small businesses constantly make “little bets,” taking small risks on novel products and services that might hit big.
“If you’re going to win with millennials, you have to temporarily suspend your notion of ROI and EBITDA,” he says. “You have to make little bets and see if they win or lose in the real world. Test things that are way beyond your definition of normal and see if they work. Technology allows you to do that every day.”
Social channels will tell you quickly if your wagers are effective or not. “The little-bets theory is based on the fact that millennials are willing to experiment because it’s part of their adventurous DNA,” Fromm says. “And if it’s a hit with millennials, others will follow.”...
Jeff Domansky's insight:
here's a great reminder that social marketing sometimes takes different timeouts and certainly doesn't follow the usual quarter by quarter earnings, life or death measurements of Wall Street.
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At this point, online marketing and SEO are part of almost every business’s marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don’t limit how many customers you can reach. If you’re still holding back because you don’t know what to do, there are some basic tips that can get you in the game.....
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While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission. Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web. So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+....
Jeff Domansky's insight:
Useful case study on Coca-Cola's social media strategy.
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Here's the thing. Search works, but only if, as a brand, you know what it's worth to you. Too often brands allow outside influences (competitors, corporate vanity of presence, top-line revenue) to shape their buying strategy. Just as damaging is taking what eBay has published as anything more than one unique company taking a curious public position around corporate buying choices. It's not dissimilar from GM's declaration of Facebook failing it. Brands need to understand what search is worth to them. Accepting this study as gospel is no more palatable than accepting the long-standing Google view that if it's delivering, you should just keep writing checks. There's a proper brand point of investment in search for any company, just like any other media channel....
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It's shameful so many brands still ask social media to deliver likes, fans, followers, views and channel performance indicators, not real business results.
It's 2013. Social media is no longer new. It's a mature medium, one that has been woven into the fabric of consumer life online. So why are brands still determined to act like naive tourists, blundering around a foreign land and upsetting the natives? It's time to take back control. Brands have been lectured for the last few years on the need to let go of the vice-like grip on their brand, to hand over control to their customers in social media. And it's true that social media has ushered in a new age of transparency, where customers want a far greater stake in any brand they interact with....
Jeff Domansky's insight:
Let's make sure our social media marketing programs deliver what really matters.
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"Brand" will always be a nebulous term. Arguments rage about its true value, especially on social media... Although recent research shows that it can be responsible for nearly 15% of your total worth (Or much, much more, if you’re J.K.Rowling), it’s still seen by many as the ultimate wooly metric. There’s no doubt that being a household name will improve your chances of success in social, but just how far will it take you? I’ve taken a look at the world’s top ten brands, and matched up their profiles across the biggest social media platforms.Let’s see what’s in a name...
Jeff Domansky's insight:
Lots of social media insight from this post which looks in detail at how leading global trends perform in various social media. I found a lot of valuable insight and actionable marketing ideas.
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Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day. Retailers and brands are therefore increasingly focusing their attention on social commerce. But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?
In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest's success as a social commerce platform, look at Facebook's potential as a social commerce contender, and examine the e-commerce conversion and order value gap. Here's an overview of the converging trends that promise to transform social media into a viable commerce platform....
Jeff Domansky's insight:
Success in social media comes from converting your traffic and engagement online. This report has some really valuable insight for social marketers.
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If you work in digital, you're probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly.
...Since it’s physically possible to buy from the place that you’re running your digital campaign, we’ve assumed that this is how we judge success. That’s where we’ve gone wrong, and where we will keep going wrong. We’ve thought that because you can just be a click away from buying a product or converting on a website, if users don’t do that straight away, it’s a failure. So the ‘trust’ remains in costly methods such as TV, which will never be expected to prove this because they can’t.
Buying Behaviour To understand this, we need to think about the process of how we buy something versus what we engage with online. A recent study released by Invodo found that consumers are 174% more likely to buy something after watching a video about it online. While this is a wildly encouraging figure that will probably need to be toned down a bit, this finding in itself is significant. The fact that we’re more inclined to buy something from a brand after engaging with it online is what’s important. An increased likelihood to buy is all that should ever be asked of an online campaign, particularly one that is content led. To force a transaction at that point, or to judge that as an indicator of success is detrimental....
Jeff Domansky's insight:
Here's a reality check on social marketing from Simply Zesty.
Margaux Bergonzoli's curator insight,
April 19, 2013 2:21 PM
Interesting point of view about the ROI of Digital
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A recent study conducted by the online marketing firm Vertical Response and reported on in Forbes concludes that small businesses are spending more time on social media but struggling with the added workload it represents. Perhaps as a consequence, most are doing social media marketing in a vacuum because they’re not tracking results, which means they have no way of quantifying if their time and effort are paying off. “Our survey confirms that small businesses are understanding the value of social media,” says Vertical Response CEO and founder Janine Popick. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”...
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Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms?
Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing. Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion. “And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”
How can you tap into some of that value? Here are a few of the departments besides marketing that could be making good use of social networks...
Jeff Domansky's insight:
Social marketing becomes mission-critical.
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I got a real surprise on Monday during the workshop I was leading on using content to attract qualified leads at the Online Marketing Summit. When I asked the audience, "Have you experienced unexpected results for your brand from a particular social network?” I wasn’t prepared for the digital strategy head of a top 5 accounting firm who told me that Pinterest is a significant referrer of traffic for their financial services and hedge fund strategy content. Apparently, among the juggernaut of dream wedding pictures and fantastically decadent fashion and food, a good infographic about the hedge fund business can gain real traction....
Jeff Domansky's insight:
Even accountants see a return on their investment from social media and Pinterest.
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The Jury is in! Time British business took notice and started using Social media properly to gain more and better targeted business. COntact me on 0800 689 9689 to discuss
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