Your new post is loading...
A great multi-screen strategy can ensure advertisers reach consumers wherever they are, no matter what they are doing. By using multiple platforms, advertisers can also build consistent and cohesive experiences from the ground up, giving companies the ability to reach incredibly targeted audiences. Still, we must always remember to keep coming back to the consumer: listening to their needs and desires, their dislikes and concerns, and always putting them first.
Through native advertising experiences on mobile devices, gaming consoles, smartphone apps, Skype and web browsing, advertisers can deliver the most relevant message to the right audience, but we must keep striving to tell brand stories in the most unique, personal and interesting ways. At its core, great advertising is great storytelling. It surprises and delights audiences while remaining relevant, memorable and unobtrusive....
Storytelling is still at the heart of every communications program.