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If you need help bridging the gap between printed medium and the digital one then you need an app called Layar....
...With the traditional printed paper, words and images tell the story. With the application of Layar, those words are given a voice and the images become video, immersing the reader in content beyond the paragraph, but without ever leaving the printed page.
Readers simply hold their mobile device up to the page and access the digital content that pops up on their screen. A button to a website or to share that content on Social Media. Buttons to click that call a person or company in the articles, or playing a video that expands upon the dynamic photo printed.
Newspaper advertisers can add an AR button that takes users to product sales pages to get more details and even purchase right from their device. Newspapers and magazines can even expand their news offering through the creation of news channels on YouTube and linking to “on-the-scene” video by reporters. Suddenly, that blah newspaper is no longer blah....
This is a very interesting app with tons of potential for marketing, storytelling and content marketing, not to mention a much more interesting, engaging and involving opportunity for use media.