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Dr. Gitte Lindgaard at Carleton University wanted to find the answer to that question, so she ran a study. She flashed web pages in front of users for 1/20th of a second. Then she had the participants rate the web pages they saw.First impressions are formed in milliseconds.
Her research pointed to something amazing: customers form first impressions about marketing in as little as 50 milliseconds. 50 milliseconds.
Customers make judgments about marketing before they’ve even had a chance to process what it’s trying to convey. There’s no cognitive effort involved in this first impression; it’s completely visual and based almost entirely on emotion and feeling....
Customers make decisions about your company almost instantaneously. Are you turning them off by making one of these 4 marketing design mistakes? Fascinating research!