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...However, for the most part, this was not a marketing opportunity in which cooler heads prevailed, whether it was the unfortunate racist tweets that followed Wieden + Kennedy’s lovely, multilingual rendition of “America the Beautiful” on behalf of Coke or JC Penney, which… oh God, where do I start?
Well, here goes. So, about halfway through the game, @adage wondered if @JCPenney had been hacked, or whether the person man- or woman-ing the account was drunk. How else to interpret tweets such as the following:
"Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???"
Or the epic:
“Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0”...
Catharine Taylor writes the game was a bust and the social marketing fails were even worse!