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...Stone's corporate identity has always threatened to bleed over the thin line separating satire and self-importance, so maybe it's not the best example of craft beer's direction. TheAtlantic piece drives the point home more pointedly: "So is this the future of U.S. beer consumption – a country that stumbles over itself to buy beer made with wild-carrot seed, bee balm, chanterelle mushrooms , and aged in whiskey barrels?"
It got me thinking. If the craft beer market has become a contest over the most outrageous, has craft beer finally grown up and become its nemesis, mass market beer? Allow me to demonstrate....
Ponder this: Has craft beer marketing gone too far?