Public Relations & Social Marketing Insight

Everyone from pollsters to pundits got the result of the US presidential election wrong.

But few can have made it in such an expensive manner.

Newsweek and a partner that prints up special commemorative issues has been forced into an embarrassing recall, after it sent out 125,000 copies of its Madam President issue designed to celebrate Hillary Clinton's win....

He might not have much chance of winning, and he may not command the same attention in the news cycle, but there's another hopeful in the 2016 presidential election besides Hilary Clinton and Donald Trump: libertarian Gary Johnson, a socially liberal, fiscal conservative whose campaign rests on the idea that he can bridge the divide between the left and the right. Unfortunately, the branding of the Johnson campaign wasn't getting that idea across, so as a fun exercise, the Florida-based branding agency Spark decided to mock up an identity for him.

Then things got weird. Without crediting Spark or paying for the work, a contractor for the Johnson campaign stole Spark's brand identity wholesale. To add insult to injury, the contractor didn't even steal the work correctly. The execution was so bad, Spark felt obliged to publicly release a style guide to its own pilfered work, in the hopes that the Johnson campaign would start using it right.

In a statement to Co.Design, the Johnson campaign acknowledged the screw-up. "At the senior level of the campaign, we were completely unaware until receiving a media inquiry Saturday evening that our website contractor had seen and clearly used the concept and design ideas posted on the web by Spark," said Joe Hunter, communications director for the Johnson campaign. "Upon seeing the obvious connection, we immediately contacted Spark and have since had a very constructive conversation with them—hopefully with no hard feelings. It was never our intent to use anyone's creative work, spec or otherwise, without giving appropriate credit, and we regret that our contractor apparently failed to communicate our desire to use Spark's work. It won't happen again, and we look forward to continued conversations with Spark about putting their excellent work to good use in the campaign."...