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Scoop.it!
Sears is struggling. Sales have been declining for years, and the company is selling off real estate and closing stores to stay afloat. Analysts say that the stores that remain open are shells of what they once were and that it's only a matter of time before the retailer goes bankrupt. We visited a Sears store in Richmond, Virginia, to see what is going wrong.... 
Doug Hall's curator insight,
June 30, 2016 2:20 PM
The store was falling apart. Is it any wonder shoppers are avoiding some retailers in droves? Virtual reality starts to look pretty attractive when you see this kind of shameful store management. Disgraceful!
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Scoop.it!
Perhaps Kmart panicked after having a nightmare that it was November and had forgotten to put together a holiday ad campaign, or maybe some prankster at Sears changed a Kmart marketing exec’s desk calendar. Why else would the beleaguered retailer start airing a holiday shopping ad while it’s still summer?AdAge reports that Kmart started airing the below ad yesterday in various markets around this country, much of which is still reeling from all the back-to-school sales.Granted, it’s an ad for Kmart’s holiday layaway program so it makes sense that it would be on TV before the huge holiday commercial push, but can’t we at least wait until the autumnal equinox has come and gone before clogging our TVs with hallucinatory images of talking gingerbread men?...
Jeff Domansky's insight:
No wonder it's sinking fast...
Megaan White's curator insight,
September 11, 2013 8:43 AM
Might be a little early to start thinking about Christmas. I mean parents just spent anywhere from $75+ on back to school, per child. This probably wasn't the best time to remind parents that Christmas is coming.
I am not sure who made the choice at Kmart for this Holiday commmercial, but I don't think it was the best one. Even if the commercial is about their layaway program. It's still premature. |
Scoop.it!
Kmart was once one of America's leading discount retailers. But its sales have been tanking for years, and now it's closing dozens of stores. At its peak in 2000, Kmart raked in $37 billion in sales and had 2,156 stores. Since then, Kmart's sales have dropped 72% to $10 billion. It now has just 941 stores, with plans to close nearly 70 more by next month. We went to a Kmart store in Richmond, Virginia, to find out why it's losing customers....
Jeff Domansky's insight:
Here's what happens when managers don't manage - staff don't care! And why should customers? What a bloody disaster! Senior management should be ashamed of themselves and shareholders angry.
Doug Hall's curator insight,
June 30, 2016 2:19 PM
What a shameful example of what happens when managers don't manage – staff no longer care. Senior management of Kmart should be ashamed of themselves for not presenting stores properly and not hiring store managers to get the job done. And shareholders should be irate! It's way too late to turn this Titanic around.
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The store was falling apart. Is it any wonder shoppers are avoiding some retailers in droves? Virtual reality starts to look pretty attractive when you see this kind of shameful store management. Disgraceful!