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Scoop.it!
Despite the abundance of social media marketing advice online, lots of businesses still get it wrong.The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.
Jeff Domansky's insight:
Here's a look at the social marketing basics and how to avoid some very common mistakes. 
Scoop.it!
... What is it going to take to realize there's a better way to do things? It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. If we weren't satisfied with the results we were seeing in the primary model, what makes us think that repeating it elsewhere would solve our problems?...
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Scoop.it!
From
pando
Two years ago Savannah Peterson worked as the head of marketing for a design firm in Silicon Valley. She was introduced to a company making a newfangled photo device. The gadget, called Instacube, ... Instacube launched a Kickstarter campaign in August of 2012 with the promise of a March 2013 ship date. The Internet fell in love with Instacube, and the device raised nearly three times what it sought. Cut to March of 2014 and not one Instacube has been shipped. Today, at a one-on-one interview at South by Southwest, Peterson told her story.... It worked. Peterson was able to wrangle an article by Engadget, and from there the dominoes fell. Instacube was on CNET, Mashable, and TechCrunch. The campaign had intended to raise $250,000. Within the first 24 hours it had secured more than $100,000. By campaign’s end D2M had raked in $621,049. Then D2M had to build it. This is where things begin to fall apart. The March 2013 deadline came and went and zero devices had been shipped. Backers, understandably, became impatient....
Jeff Domansky's insight:
A cautionary technology tale.
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I think it is very true that many businesses don’t do enough focus on the quality of their followers, but rather on the quality. They judge themselves by the number of their followers, but they don’t take into account whether their followers are actually paying attention to their posts. It is important to keep posting content regularly that engages the audience. If you don’t keep making interesting posts, you are bound to eventually lose your audience. It is a common mistake that marketers make that once they have followers, they have customers which is not true. It is their responsibility to make the followers their customers. I believe it’s also wise to limit a company to 3 or 4 platforms and too just use the ones that are highly relevant instead of being all over the lower tier ones. Your brand on social media needs to have a personality. Personalities are what make people unique and they are, also what can make a business unique.