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CMOs have been grappling with the emergence of new technologies such as social, mobile and other digital channels over the past five years. The challenge — and perhaps opportunity — is about to go into overdrive over the next five years. Now, CMOs will have to grapple with the added complication and explosion of the Internet of Things (IoT), artificial intelligence and virtual reality technologies — technologies that will dramatically transform how buyers engage with brands.
If you lose their interest, buyers can switch brands or cut the cord with a keystroke. Marketers need to be listening and responding, not just in every channel, but in every place and every moment.
But what does this mean in practice?
The path to 2020: Marketers seize the customer experience
Marketo turned to the EIU to help with the answer. EIU surveyed nearly 500 CMOs and senior marketing executives around the world to learn what these experts thought about the technologies and customer trends that are most likely to change marketing over the next five years....
Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now.