Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Is the Marketing Campaign Dead?

Is the Marketing Campaign Dead? | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - January 4, 2013 3:37 PM

...Paul Dunay has written, "there is no campaign in social media," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." Even Bill Lee, in his Harvard Business Review article, "Marketing Is Dead," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing ..." (which some of us might call 'inbound marketing' ... wink wink) “... hold much greater promise for creating sustained growth through authentic customer relationships.”...


So, if the marketing campaign is dead, why is it dead, and what do we do now? Let’s start off with some of the reasons why it's dead?...



Via Liz Wilson
Jeff Domansky's insight:

Especially liked the quote from Joseph Jaffe: “Marketing is not a campaign, it's a commitment.” Good read!

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Liz Wilson's curator insight, January 3, 2013 2:12 PM

Goodbye campaigns, hello conversations, consistency and commitment.

 

Great article from MV on why and how to change mindsets. 
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About 1 in 3 Cos. Say They Have A Team Working Exclusively on Social | Ragan

About 1 in 3 Cos. Say They Have A Team Working Exclusively on Social | Ragan | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingcharts.com - December 17, 2012 4:38 PM
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team, details a [download page] new Ragan/NASDAQ OMX Corporate Solutions survey. 65% of the survey respondents – the majority of whom hail from organizations that employ more than 100 people – said that social media tasks are assigned on top of current job responsibilities. 27% said they have an internal team that works exclusively on social media, while an additional 5% said they have both an internal department and use an outside agency or partner. Just 3% said they fully outsource all their social media efforts. That 3% figure reflects an apparent unwillingness to spend dollars – rather than time – on social media, a trend that was found by Reply! recently, in research examining SMB use of paid social media services.

The Ragan survey found that when it comes to tools used to measure social media, a 59% majority rely on free tools, while 35% use a combination of free and paid tools. Only 6% use only paid tools, the most popular of which are Hootsuite (31%), Radian6 (25%), and Vocus (17%). (Among free tools, Google Analytics and Google Alerts both easily lead all others.)...
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A valuable research report on social media tools, resources and trends.

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Surprise? Study reveals that people don't like social media marketing | Leaderswest

Surprise? Study reveals that people don't like social media marketing | Leaderswest | Public Relations & Social Marketing Insight | Scoop.it
From leaderswest.com - December 16, 2012 2:26 PM
This week, Australian research agency Truth Serum published results of a poll detailing the most hated social media marketing practices for users.  The results read like a best practice list from any other site.

What is illustrative about this study is that it reinforces that users don’t use social media to see marketing content, anymore than people watch TV to see commercials. In a perpetually contentious relationship like that, insights like “social media turnoffs” aren’t necessarily informative of what businesses should be doing, but they must be understood nonetheless. ...
Via Chana Andler
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This is a must-read for content, marketing and PR pros - an eye opener.

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Ford Report Finds Opportunities In Social Shifting| MediaPost

Ford Report Finds Opportunities In Social Shifting| MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - December 7, 2012 3:05 PM

...The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to 30-year-olds -- are going to be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." Gerzema said there has been a 50% decline in trust since 2001, but a 35% rise in trust as a driver of brand equity. That suggests there's an opportunity for brands that open their arms wide and say, "Here I am with all my blemishes."

"Customers want a reason to believe and brands who give them that will be better off," said Connelly. Gerin said MasterCard is doing just fine in that category -- as she said the brand is 87% more trusted than any other brand of any kind.

 

McCracken said trust matters in a "black swan" world full of disruptive competitors. "The last 20 years have been a chronicle of brands behaving badly," he said. "The name of the game is absolute transparency." The good news for established brands is that assuming they have not been behaving badly, they have equity, while new competitors have nothing but VC money. To achieve trust equity functionally, the "front" of a company -- its brand, communications, what it claims to be -- must match the back, the invisible side, where it does what it actually does....

 

[Very interesting trend report for marketing and PR ~ Jeff]

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Top 20 Trends in 2013 Forecast - 2013 Trend Report from Trend Hunter

From www.youtube.com - January 2, 2013 8:56 PM

Our 2013 Trend Report Forecast is now available at http://www.trendhunter.com/trendreports - The top 20 trends video is annually our top video, profiling some of the trendiest, most insightful trends and ideas from the trend reports. The top 20 are just 20 of our PRO Trends, so if you'd like to browse 1600 more PRO Trends or create a custom trend platform, visit the site! FIND BETTER IDEAS, FASTER at TrendHunter.com! ( narrated by innovation keynote speaker, Jeremy Gutsche...

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PR, retail and marketing take note...

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Just seven negative tweets can ruin a brand’s reputation | M&M

Just seven negative tweets can ruin a brand’s reputation | M&M | Public Relations & Social Marketing Insight | Scoop.it
From mandmglobal.com - December 17, 2012 3:28 PM
One in eight (12%) consumers in the UK have stopped using or buying a brand due to negative comments on social media, according to research from SAP UK & Ireland.

The survey of 1,000 UK online shoppers highlighted the need for brands to engage with customers online. Twenty-two percent of consumers have bought from a specific brand or retailer based on a recommendation they have seen on a social network....
Jeff Domansky's insight:

Valuable market research for social marketers, PR and social strategists!

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Is Bad Customer Service PR's Worst Enemy? Consumers Are Defecting From Brands in Growing Numbers

Is Bad Customer Service PR's Worst Enemy? Consumers Are Defecting From Brands in Growing Numbers | Public Relations & Social Marketing Insight | Scoop.it
From www.bulldogreporter.com - December 7, 2012 10:58 PM
In 2012, one in five consumers switched companies they buy from, including wireless phone, Internet service and retailers, according to new research released today by Accenture. This marks a five percent increase in switching over 2011 levels. 

 

However, the eighth annual Accenture Global Consumer Survey also found that the majority (85 percent) of consumers say the companies could have done something differently to prevent them from switching....

 

[Accenture report: Valuable insight into consumer purchase, online behavior & retention ~ Jeff]

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