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Most likely you are working to reduce your bounce rate and may have even performed some split testing to improve your conversion ratio. But do you know the deeply rich and valuable wealth of data available through Google analytics if you just have the necessary knowledge to tease it out? Is the keyword you are spending money on SEO giving you the highest possible return? Perhaps you think your head term is bringing in a large portion of your revenue. Is that true? How are your long tail visitors performing? If you quantify the ROI for each, are you allocating your resources properly? Are there long tail keywords that are at the bottom of the funnel that have a greater ROI than your head terms? These, and other similar answers, await you in your Google Analytics account....
Analysis of Instagram vs Pinterest audience usage data and a model for determining which platform is right for your company or brand.
Via Martin (Marty) Smith
Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond. You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA.... [There were some social media research surprises worth noting ~ Jeff]
Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue, reveals a new study by Eventbrite. Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. But the value of that share skews heavily in Facebook’s favour, with its $4.15 revenue rate more than twice that of Twitter’s ($1.85) and four times that of LinkedIn ($0.92). The value of a share across all social networks was $3.23, largely thanks to Facebook. Of note: the revenue worth of a share varies around the world, with Ireland being the marketer’s country of choice on both Twitter and Facebook, and France performing best for LinkedIn.... [Data for marketing and PR to ponder, but I still think it is very dependent on your product and the level of influence you're seeking ~ Jeff]
Turns out that when you think of Facebook, you may be feeling a hunka-hunka burning love. Cue the Barry White makeout music. Researchers at the University of Chicago Booth School of Business say the desire to indulge in Facebook, Twitter and other social-media pastimes is among the strongest temptations we now face -- right up there with sex and cigarettes.... [Research in the search of the obvious but still interesting LOL ~ Jeff]
Marketing Research and Data: Download for free over 120 marketing charts, graphs and other data for your own use. HubSpot has compiled a brand new collection of 120 Awesome Marketing Stats, Charts & Graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. ... [This is an exceptional social media & marketing resource from HubSpot. Ideal charts for presentations, proposals and blog posts. Highly recommended ~ Jeff]
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Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you. So how can we whittle all the thousands of social campaigns we've seen this year down to a definitive list of the '10 best of 2012'? Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created? The answer is any of the above and any number of other social metrics, so for this list I've instead gone for the campaigns that I found to be most memorable, innovative, or downright funny....
Business is a warzone: If you stand still, you die. No matter how good your product or service, you’re at the mercy of cause and effect. The market’s evolving needs must be met by evolving products. ...But perhaps companies like Microsoft aren’t like yours? They deal in products that constantly change and have a short shelf life; change and fluidity are normal in their particular market.
So what happens when you’re not one of these companies? How do you deal with the speed at which social media and the spread of connected devices has changed the balance of power between a company and its customers and made it difficult to market using traditional advertising tools?... In the transition from Jerome McCarthy’s 4Ps of Product, Place, Price and Promotion to what he calls the 4Es of Experience, Everyplace, Exchange and Evangelism, we also see the morphing of traditional businesses into social ones... [This is a really thoughtful article on how business must evolved from traditional into social business models ~ Jeff]
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying... In this special feature of 'Ask Entrepreneur,' Facebook fan Amy Clark Braden from Austin, Texas, asks: Which social network is better for converting followers into customers? So far we haven't had much luck with Facebook. What about Twitter or Google+? Converting customers through social channels is not as cut-and-dried as most business owners think it should be. Put yourself in your customer's shoes and ask, "Why would I engage with this brand on Facebook?" Often, the answer is not, "So I can buy stuff from them." Perhaps a better question to ask is, "Where would I buy things from a brand?" Chances are, Facebook is not going to be the first answer for many.... [Jason Falls answers a great question with practical suggestions for marketers ~ Jeff]
Leah Bell, president of UQ Marketing, is more optimistic about the power of word-of- mouth offline. “There’s no denying the popularity of texting and social media among college students,” she says. “However, students begin to develop their long-term purchasing habits based on recommendations from their peers.” She and Sepso agree, though, about brands’ needs to infiltrate young consumers’ daily lives. “Brands need to interject themselves into these real-world conversations,” says Bell. That’s surprisingly difficult, consider how very connected these young adults are: 80 percent use two or more devices while watching TV, 76 percent spend at least an hour on Facebook everyday, and 59 percent even go on Facebook during class. The huge obstacle for marketers trying to reach consumers through disruptive channels like Facebook and Reddit is creating authentic content and experiences. The only way to accomplish this is through transparency and respect.... [Fascinating marketing insight: Totally awesome and hard to reach; Dude, text me ~ Jeff]
Check out the new Definitive Guide to Social Marketing. Discover how to add social to every marketing activity to drive buyer engagement, new business, and revenue. "This is the most comprehensive free ebook I've seen on social media marketing! As you dive into the 80+ pages of this ebook you'll discover valuable insights, including what to avoid, how to develop a strategy and actionable tactics you can put to use immediately." Michael Stelzner, Founder, Social Media Examiner [Another great free resource for marketing, PR and social media managers ~ Jeff]
Customer Research: Learn how to conduct research on social media to find out more about your customers. With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing. This information will help you answer their questions, solve their problems and define your social media and content strategies. In this post, you’ll learn how to quickly conduct research on social media and put it into action. [Practical tips you can use on the most popular social media platforms -JD]
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Are you new to search engine analytics or maybe you just need an SEO tune up? Marcela De Vivo's extensive primer is for you. it's one of the best overviews I've seen for some time. So dive in, learn, measure and get better social media results!