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According to early news reports (I'm writing this early in the morning after the storm hit), Hurricane Sandy has caused $20 billion in economic damage and at least 15 people have lost their lives. A million people have been under orders to evacuate their homes and 7 million people are without power.
This is not the sort of story to promote cosmetics and fashion, two ideas on the HubSpot post.
These sorts of frivolous newsjacking ideas give the concept of newsjacking (and marketers in general) a bad name because it is a blatant attempt to exploit a tragedy....
[This message bears repeating: A disaster or tragedy is not the time for marketing ~ Jeff]
