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As a digital strategist, I’ve attended plenty of brainstorms and meetings where we talk about how we can define popular digital behaviors and mechanics introduced by startups and digital companies. The cross-pollination of ideas and best practices is exciting and while there are tons of things startups can learn from advertisers and marketers, there is a lot more that brands can learn from startups.
I’ve developed what I like to refer to as “The Startup Filter"--a set of principles that are the building blocks for any successful startup. Lately, I’ve found myself using these principles in my client initiatives, whether it’s developing a website, a new digital product, or even a short-term marketing campaign. Here are some of those principles....
I’ve developed what I like to refer to as “The Startup Filter"--a set of principles that are the building blocks for any successful startup. Lately, I’ve found myself using these principles in my client initiatives, whether it’s developing a website, a new digital product, or even a short-term marketing campaign. Here are some of those principles....
Here's an excellent approach Jinal Shah uses, taking startup strategies and applying them to agency projects.