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Business owners everywhere need to update their level of awareness of the effectiveness of inbound marketing versus the traditional outbound marketing, and they must stay on top of the data available re the effectiveness of the key social media platforms in delivering new business leads, so that in future they can make effective marketing decisions.
A key piece of data now available to business owners, indicates that leads sources as a result of inbound marketing, are 61% less costly than leads sourced as a result of traditional outbound marketing efforts.
This excellent article (albeit a promotion piece), provides great intelligence about many aspects of lead generation, intelligence that all business owners should be putting to good use, as they plan future marketing activities....
Via Daniel Watson
