Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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12 Content Research Tools You Should Be Using | MarketingLand

12 Content Research Tools You Should Be Using | MarketingLand | Public Relations & Social Marketing Insight | Scoop.it
When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming.

 

When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming.

From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research.

 

But don’t let the sheer number of tools available drive you into analysis paralysis. Remember, this is an idea generation strategy, so try them all, pick a few favorites and make this a part your continuous content research and planning. Here are twelve you should be using if you aren’t already...

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Only 1 out of 4 B2B Companies Track and Follow up on Social Media | Corporate Eye

Only 1 out of 4 B2B Companies Track and Follow up on Social Media | Corporate Eye | Public Relations & Social Marketing Insight | Scoop.it
Learn how few B2B and B2C companies around the world track and follow up on consumer social media content and conversations.

 

The good news is that B2C companies are catching on to the importance of tracking and following up on consumer conversations about their brands across the social web. The bad news is that not enough of them are doing it yet. The worse news is that the numbers are even lower for B2B companies.


In a recent survey of 1,000 B2B and B2C companies, eMarketer reports that Satmetrix learned 17% of B2C companies don’t track what consumers say about their brands on the social web, nor do they follow up on that feedback. Of B2B companies, 47% do not track or follow up on social media comments about their brands...

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