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The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on –- how the relationship between social media and TV actually plays out and what each delivers to the other....
The analysis shows TV to be relatively low throughout the day, only to climb significantly from late in the day into prime time, where it is the dominant single medium.
More noteworthy, social media actually follows a similar pattern. Although attaining a higher level of use during the day than TV -– and while it is eventually surpassed as TV viewing rises late in the day -- the peak time for social media use almost exactly mirrors TV....
[Social TV is here ~ Jeff]
