Public Relations & Social Marketing Insight

Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network.

Everyone is on Facebook! It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.

My quiet observation of businesses and brands displays to me that promotion activities seem to center around a singular and focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy....

[I found the tips in this infographic and post really valuable and practical. Check it out ~ Jeff]

Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter.

Facebook knows that it cannot evolve internally fast enough to keep up with this dispersion and so is resorting to identifying and buying fast emerging start-ups such as Instagram.

Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing.

Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks.

Here are some of the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems....

[Great info, stats for your next social media post or presentation ~ Jeff]