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Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign - Search Engine Journal

Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign - Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - May 24, 2013 2:23 AM

With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly focusing on social media marketing campaigns. The question is – how do you really know how effective your campaigns are, and how can you determine ROI?

 

Of course, the ultimate way to track the effectiveness of your social SEO campaign is increased revenue, but there are other forms of tracking that can be beneficial as well. After all, not everything you do is going to generate an instant increase in revenue. In this article I will discuss how to track the effects of your social seo efforts, and the best methods and tools to add to your toolbox....

Jeff Domansky's insight:

Tools, tactics and social marketing tracking tips that work.

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65 Metrics To Track Blog Success | Heidi Cohen

65 Metrics To Track Blog Success | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - November 18, 2012 11:29 PM
To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur.

 

Most blog goals fall into one of nine major categories outlined below. To help you get your blog metrics on course, here are 65 options organized by goal to get your blog’s tracking going....

 

[Very useful tips for measuring blog success ~ Jeff]

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Blueprint Action Plan to Really Start Using Analytics | Search Engine People

Blueprint Action Plan to Really Start Using Analytics | Search Engine People | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginepeople.com - January 28, 2013 3:53 PM

Most likely you are working to reduce your bounce rate and may have even performed some split testing to improve your conversion ratio. But do you know the deeply rich and valuable wealth of data available through Google analytics if you just have the necessary knowledge to tease it out?

 

Is the keyword you are spending money on SEO giving you the highest possible return? Perhaps you think your head term is bringing in a large portion of your revenue. Is that true? How are your long tail visitors performing? If you quantify the ROI for each, are you allocating your resources properly? Are there long tail keywords that are at the bottom of the funnel that have a greater ROI than your head terms? These, and other similar answers, await you in your Google Analytics account....

Jeff Domansky's insight:

Are you new to search engine analytics or maybe you just need an SEO tune up?  Marcela De Vivo's extensive primer is for you. it's one of the best overviews I've seen for some time. So dive in, learn, measure and get better social media results!

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Social Media Metrics: Separating Vanity From Valuable | Simply Zesty

Social Media Metrics: Separating Vanity From Valuable | Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
From www.simplyzesty.com - November 10, 2012 9:52 PM
With so much data swimming around, knowing which metrics to pay attention to can be difficult. Knowing which ones matter to your company and which ones are simply vanity metrics is important if you are to improve your social media efforts...

 

No matter what industry you’re in, data will always play a key part. Data provides certainly and cold, hard facts that can help businesses thrive. It’s no surprise that by their very nature, the Web and social media have sped up the progress of analytic tools, becoming faster and more accurate. It’s why the majority of social media sites offer up their own analytics tools and why there are many so many are looking for real stats to work from.


Yet sometimes having a lot of data at your fingertips can be a hindrance. Our analytics can be filled with so much data that it can be difficult to determine what data is useful. It can be dangerous to take one metric on its own at face value so a combination of different metrics can help paint a picture of how well your social media activity is going.


Type of Metrics
There are a number of different engagement types out there, but here are the ones you should keep in mind when you’re devising a strategy....

 

[Simply Zesty provides an excellent overview of social media measurement metrics. If you're serious about measuring ROI, this is a must-read. ~ Jeff]

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