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Humor can be a way to draw a circle around a group and pull them in—to say, “If you understand this joke, we’re in the same tribe. You get me and I get you.”
That’s a powerful message to send to your potential customers. And it’s a good way to get the less relevant folks to opt out, too.
To underscore this point, I wrote 20 brand-new jokes that only marketers will get. If any of these jokes make you laugh, groan, or smirk, you’re in my tribe. Matching T-shirts are optional.
What I’m trying to say is, there’s nothing like a good joke. And believe me, everything you’re about to read is nothing like a good joke....
If you live and breathe marketing, you’ll enjoy these puns, one-liners, and knock-knock jokes. Also, breathe some air. Lungs cannot process marketing.