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When it comes to content marketing, your Chief Marketing Officer wants to see real, metrics-driven results. From storytelling to generating thought leadership, facilitating customer engagement and moving prospects through your sales funnel, it’s imperative that you develop a solid analytics strategy to navigate your content marketing maze and measure success.
Be sure to pinpoint areas of low engagement so you can make improvements, but also look beyond the numbers to fully understand why performance may be weak.
When thinking about virality, look at who made it go viral in the first place and understanding the quality of your audience and those who are reading and sharing your content.Word of mouth is powerful. When people value your services, they are more inclined to make their perspectives known....
Are you measuring what matters in content marketing? This post had some very valuable tips on how, where and why to measure results that matter in your business and in the executive suite.