Public Relations & Social Marketing Insight

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. 

Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets....

Wouldn’t it be great to have just one simple measure of business success? What determines success in most businesses is whether customers like and buy the products and services offered. This is where the Net Promoter Score (NPS) comes in. Many argue, that it is THE most important indicator of business success.

That’s a big claim and warrants a closer look at what the NPS is, why it’s a good measure, how to measure it, and how it can be improved to really become a key indicator of business success.What is it?The Net Promoter Score (NPS) is based on the fundamental premise that customers can be divided into three groups...