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...Few fully understand what big data is, much less what the term’s offshoots entail. But big data is evolving and smart data, identity data and people data are here to stay. Think of them as the human discovery of fire, the wheel and wheat. Just as those inventions couldn’t have occurred without humans, these subset terms couldn’t exist without big data.
Of course, the human race wouldn’t be where it is today without those three key finds, and these data segments will prove to do the same for big data — making it comprehensible for the masses.
Are these definitions all-inclusive? No, but they will help you to wrap your head around the terms that will influence digital media careers and online experiences for years to come...
What's the big deal about big data? It starts with the challenge of defining it and goes from there.