Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Loyalty Lie -

The Loyalty Lie - | Public Relations & Social Marketing Insight | Scoop.it
From www.retailprophet.com - August 29, 2013 9:10 AM

Loyalty is an increasingly fleeting thing. In fact, the average Gen Y mother now defines “brand loyalty” as a window of allegiance lasting 6-12 months before she moves on to explore alternatives. And suffice to say, there are plenty of alternatives out there for her to explore, regardless of category. So, given the increasingly elusive nature of loyalty and the abundance of brand and product choices available, one might be inclined to argue that there’s never been a more important time for you to implement a loyalty program.


But it’s simply not true and here’s why…


Any loyalty program you create probably won’t work. But don’t feel too badly because as it turns out, most loyalty programs don’t work – at least not the way the companies who own them would like to believe. In fact, a recent study from Edgell Knowledge Network found that the level of actual brand loyalty among consumers who are part of a loyalty program versus those who are not, is not materially different. 


So, why don’t most loyalty schemes work? Research points to several reasons....Loyalty programs are transactional. Loyalty isn’t....

Jeff Domansky's insight:

This is a really fascinating look at consumer loyalty, brands and loyalty programs. it is a thought provoking read and I highly recommend get for anyone in marketing, PR and related fields. the challenge some of my long held personal beliefs about consumers.

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Social Networking Sites | Pew Internet & American Life Project

Social Networking Sites | Pew Internet & American Life Project | Public Relations & Social Marketing Insight | Scoop.it
From pewinternet.org - August 6, 2013 8:41 AM

As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites.In addition to asking about general usage of social networking sites in our current survey, we included a stand-alone question about Twitter and found that 18% of online adults are now Twitter users. This is roughly double the 8% of online adults who used Twitter in November 2010, the first time we asked about Twitter as a stand-alone platform.


Today, social networking site use is a major activity for internet users from a wide range of demographic groups. Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well. Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older....

Jeff Domansky's insight:

Here's a look inside the relentless growth of social media usage among adults. A variety of interesting trends for older and younger adult users will be of special interest to marketing and content marketing pros.

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Mindy M Walker's curator insight, August 7, 2013 2:38 PM

New must-read from Pew Internet & American Life Project.
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Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile | Public Relations & Social Marketing Insight | Scoop.it
From m.adage.com - May 15, 2013 1:58 AM

...Among other things, baby-boomer marketers need to accept the fact that millennials have not inherited their parents' love for the "touch" of paper. They do not naturally go gaga over double-page spreads of either editorial or advertising in magazines. They do not feel compelled to seek their fashion and beauty direction from the magazines that served as bibles for older generations. Nor do millennials feel the need to park themselves in front of a TV at the time appointed for their favorite show, or even to watch TV on a TV at all. Millennials spend a huge amount of their lives online: on smartphones (59%), on tablets (35%) and on their laptops (70%). As of 2011, 91% of millennials are regular internet users, according to Forrester Research....

Jeff Domansky's insight:

Okay Boomer marketers. Listen up. Milllennials are different. Here's why that matters.

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Why branding works - Strat-Talking.com

Why branding works - Strat-Talking.com | Public Relations & Social Marketing Insight | Scoop.it
From strat-talking.com - August 19, 2013 11:44 AM

The desire to be part of something bigger. To really understand what it is about branding that appeals to people, we first have to understand the deeply entrenched set rules that we as people, animals, or however you would like to refer to yourself, actually work to, whilst observing the guidelines, parameters and systems that we work within…sure Brands act as a sign post for the product or service, building associations etc but that’s not all and not enough either.


To avoid going into the deep physiological motivations that affect all of us, for the purposes of this article I am forced to make some sweeping generalisations. The first of these is that beyond all other emotional requirements, we have an unending drive to be understood. Understanding is the lifeblood of our emotional state. For those of you that wish to do a little back reading about this somewhat broad statement, I can suggest several well written studies, that do a far better job of explaining why this is than I can deliver in this short thought piece.


To illustrate: have you ever noticed that most people actually quite like talking about their thoughts, feelings, opinions and emotions to other people. We see the evidence of this in the massive popularity of status updates and tweets etc…

Jeff Domansky's insight:

I found a lot of useful marketing insight in this post. Recommended reading.

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Rui Dong （1248713）'s comment, August 21, 2013 10:33 PM
Hi Steven, I found that this is a very good article about brand thing. We have many ways to run and manage a brand, but the first and the basic point is that we have to understand the deeply entrenched set rules that we as human with those guidelines, parameters and systems and so on. I agreed with what Steven said, brand is not only about the products and service, but also presents enterprise values, missions etc. Most consumers are emotional buyers, so that how could we get them interested in what we are talking about and keep watching our brand and relevant productions and services is become the key point. This article gives an example, which is why individual people work in a team can achieve more. Because they could share their understanding based on a common goal, and team is the best platform.
Labroye Tauevihi's comment, August 22, 2013 10:43 PM
I found this article to be very informative when discusseing brand management. In particular, I found the vivid visualisations of how the author used everyday scenarions to compare it to how branding should work. This made it a lot easier and allowed for a much more clear understanding of the points abour branding that the author was trying to get across. It is also interesting when he discusses the points about what we buy will represent ourselves to the world. Something I highly agree with. I tend to think that what people are wearing can aid in defining who they are as a person. The clothes act like an outer skin that can project our personalities and I think branding is similar to this, by promoting the products they are trying to sell.
Elaine Li's comment, August 23, 2013 12:16 AM
Hi, Steven, thank you sharing this article, I totally agree with your insight.
This article shows many different way to manage the brand. This article shows teamwork is much better than individual work also shows people working a company with very famous brand, they will feel proud of it. I agree with what Steven said in his insight, brand is about service and product of the company and the most important thing is brand also can represent the user. The insight also mentions to build a brand need have a unique ideas, to let customer think your brand is much greater than others. A good brand can ring many benefits to your company
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Content Fuels Social Media Interaction

Content Fuels Social Media Interaction | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - July 18, 2013 2:01 AM

Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. The amount of content shared via social media varies by channel:

- 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.

- 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.

- 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links....

Jeff Domansky's insight:

Older research study still very relevant for social media and content marketing.

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Ali Anani's curator insight, July 19, 2013 12:20 AM

Live sharing links is a lively reading
Sunil Agrawal's curator insight, July 19, 2013 7:08 AM

Content is the King! Adding content-sharing links to any of the blog or post always helps in improving your social media quotient.
Ken Taggart's curator insight, July 19, 2013 10:13 PM

Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Eight Silly Data Things Marketing People Believe That Get Them Fired. | Public Relations & Social Marketing Insight | Scoop.it
From www.kaushik.net - April 29, 2013 11:30 AM

From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....

 

I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.

 

Eight data things that marketing people believe that get them fired….

1. Real-time data is life changing.

2. All you need to do is fix the bounce rate.

3. Number of Likes represents social awesomeness.

4. # 1 Search Results Ranking = SEO Success.

5. REDUCE MY CPC! REDUCE MY CPC NOW!!

6. Page views. Give me more page views, more and more and more!

7. Impressions. Go, get me some impressions stat!

8. Intent beats demographics and psychographics. Always....

Jeff Domansky's insight:

Really valuable explanation of eight common metrics that marketing people often get wrong. Nicely explained in depth.

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