Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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55 US Mobile Facts Every Marketer Needs For 2015 - Heidi Cohen

55 US Mobile Facts Every Marketer Needs For 2015 - Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

Here are 55 US mobile facts to help your 2015 mobile marketing plans so you won’t miss a large portion of your audience, regardless of whether your business is B2B or B2C. 

Jeff Domansky's insight:

Ensure your 2015 mobile marketing plans are on track. Here are 55 US mobile research facts and 19 charts. Valuable insight and stats on mobile marketing.

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Consumer Attitudes Toward Mobile Point-of-Sale Are Changing | Mobile Marketing Watch

Consumer Attitudes Toward Mobile Point-of-Sale Are Changing | Mobile Marketing Watch | Public Relations & Social Marketing Insight | Scoop.it

 ...Conducted by OnePoll on behalf of I Love Velvet, the study found that 51 percent of Americans believe the cash register’s days are numbered, even saying that it would be “gone soon.”


“Instead,” the company says of its findings, “consumers favored solutions like MPOS which allow for a customer to check-out anywhere on the store floor. Thirty-five percent of respondents stated that they would shop at the store more often.”In addition, 17 percent of those surveyed would share their experience on social media, while 37 percent would tell a friend and recommend the retailer....

Jeff Domansky's insight:

Retail disruption ahead from mobile point-of-sale devices? The market is ready for new mobile tools but financial institutions and business are lagging in implementation compared with Europe and Asia.

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