Your new post is loading...
The e-commerce shopping mall is littered with abandoned shopping carts.The e-commerce shopping mall is littered with abandoned shopping carts. Consider this: an average of 73.9 percent of carts don’t make it to the check out, according to the most recent data from SaleCycle. While it’s no surprise that the preponderance of discarded baskets are found in the travel industry (think: where some people are just comparison shopping for cheap flights or dreaming of luxuries they can’t actualize), coming in second is apparel.
“Only about 10 percent of apparel and footwear purchases happen online,” Romney Evans tells FORBES. The co-founder of TrueFit, a data analytics company, believes sizing plays a big part in consumers’ lack of confidence. Drapers Etail Report found that sizing problems accounted for more than 70% of fashion purchased online was subsequently returned...
Can big data help you find the perfect pair of blue jeans? Maybe not, but it may help retailers solve part of the challenge of abandoned online shopping carts.