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Trying to better understand your competitors has always had a negative stigma. “Isn’t spying on them considered corporate espionage?” someone recently asked me.
But in today’s online and interconnected world, there are plenty of tools that allow you to legally gain important insights on industry players.
These platforms can help you better understand how your industry operates, who the relevant players are, how you can gather leads, and what the ecosystem comprises of.
In today’s corporate climate, the usage of these tools is widely accepted and even encouraged within mainstream industries.
Let’s look into five strategies that will help you to better understand your competition and explain how you can gain a competitive edge....
Useful tips to help you do better competitive research.