Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Marketing Analytics vs. Business Analytics: What's the Difference (And Who Should Care)?

Marketing Analytics vs. Business Analytics: What's the Difference (And Who Should Care)? | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 7, 2014 1:59 AM

Marketing metrics tend to overlap with key business analytics. Here's a handy overview on how to distinguish their differences and leverage both to make better informed business decisions..


Ever wonder how Amazon predicts exactly what you want to buy? The answer lies in business analysis – understanding patterns of what happened in the past to predict what might happen in the future.


With the explosion of lead and customer data available at marketers fingertips, it is no surprise that marketing analytics has become the rising star of business analytics. In fact, spending on marketing analytics is expected to increase 60% by 2015.


This post explores the goals of business analytics, how marketing analytics is playing an ever crucial role in business analysis, and how organizations can make better business decisions using real market feedback....

Jeff Domansky's insight:

Hubspot looks at the difference between business analytics and Marketing Analytics.

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Is data the future of digital PR? | Daniel Young

Is data the future of digital PR? | Daniel Young | Public Relations & Social Marketing Insight | Scoop.it
From www.danieljohnyoung.com - August 27, 2013 9:48 AM

Measurement in the public relations industry has been a problem. Could publishers and PR work together to solve it?...


In part, digital has solved the problem having opened up new (and more measurable) avenues for messaging and content but media relations – the core PR function – still remains highly intangible.The paid media industry meanwhile has access to untold amounts of data covering audience profiles, interaction and engagement.Why can’t these insights be extended to editorial media?...

Jeff Domansky's insight:

Interesting exploration of social media measurement.

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Allison Emma Schizkoske's curator insight, September 16, 2013 4:30 PM

when it comes to PR media is everything. Nowdays everything is going to end up on the internet and its a good way to get you story across.
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Today's Most Innovative Company: Datalogix Shows How Promoted Tweets Make Us Buy Stuff

Today's Most Innovative Company: Datalogix Shows How Promoted Tweets Make Us Buy Stuff | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcompany.com - August 9, 2013 3:21 AM

Do the Promoted Tweets and Sponsored Facebook Posts we see online really influence what we purchase when we sign off and head to the store? Datalogix, the data giant that tracks more than $1 trillion in consumer spending, is finding the answers for Twitter and Facebook.


Through a new advertising metric Twitter is calling "offline sales impact," it has been working with Datalogix to find out how brands' tweets--essentially miniature online ads--impact their offline sales.In preliminary studies with 35 brands, Datalogix found Twitter users who were exposed to a brand's tweets purchased more than users who didn't interact with a brand's tweets at all, regardless of whether they were Promoted Tweets or organic. Datalogix also found users who both followed a brand's Twitter account and were exposed to that brand's Promoted Tweets made nearly 30% more offline purchases.

Jeff Domansky's insight:

Proof positive. Social media sells.

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How to Measure People on the Web

How to Measure People on the Web | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - November 3, 2013 10:52 AM

The information Google Analytics and similar tools like heatmaps provide us with is incredibly valuable; however, let’s not forget that computers and software are dumb. Binary code and user interaction tracking has its limits. That’s why programs recording user-testing have been created to show site owners the thought process and pain points - the web journey.


But we can do better than that.


By fusing personalized outreach with social listening, we can measure people and receive phenomenal qualitative data – data we can act on....

Jeff Domansky's insight:

These are three “people elements” that every website owner would love to know. Here's how to find them.

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Defining Earned Media Value | Social Media Today

Defining Earned Media Value | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - August 25, 2013 9:57 AM

As social media continues to mature, established industry players from large platforms to emerging vendors are quickly moving to standardize the value their business.In April, Facebook introduced Cost-Per-Action, or CPA, a new metric that allows managers at brands and agencies to assign a dollar value to specific actions.Instead of paying by impressions (CPM) or clicks (CPC) -- metrics that cast a wide net and can be easily gamed -- actions help managers understand the true cost of acquiring fans or engagements. A


nd with marketing budgets allocating more resources to social media campaigns, demonstrating value for money has become a priority when generating earned media through a mix of owned and paid promotion. Early this year SocialChorus, an advocate marketing company, published an Ebook that compiled all of the available research on the monetary value of social endorsements. While conceding that no standard formula can be considered definitive, The Earned Media Value Index (EMV Index) is a starting point toward navigating the new cost metrics that are driving managers day-to day and month-to-month campaign decisions....

Jeff Domansky's insight:

It is worth llooking at new models for social media measurement and marketing ROI.

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What Five Experts have to Say About Measuring Social Media | SEOmoz

What Five Experts have to Say About Measuring Social Media | SEOmoz | Public Relations & Social Marketing Insight | Scoop.it
From www.seomoz.org - January 16, 2013 10:22 PM

...On the one hand, stakeholders need to know what they are getting out of social media, but on the other, we can’t allow either the analysts or the critics to mislead our clients, because at the very least, it makes everyone’s job harder and doesn’t move marketing forward. This is something I call bromarketing – a variation of the broscience that is popular in the weight lifting space.

Bring in the experts!

BlitzLocal CEO Dennis Yu, genius marketer Ian Lurie, EdgeRank expert Chad Wittman, Social Nerdia founder & Sprinklr director and strategist Esteban Contreras, and awesome marketing podcast host and consultant Bob Knorpp were kind enough to help me look at measuring and valuing social media based on their experience and knowledge....

Jeff Domansky's insight:

Great insight into how you can reliably measure social media from this panel of experts....

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